Consumer Product Safety Recall Guidelines

What is the purpose of the guidelines?

The purpose of the Consumer product safety recall guidelines (the Guidelines) is to provide guidance to suppliers on how to conduct a product safety recall. These Guidelines should be read prior to initiating any recall action.

The Guidelines are provided for guidance only and are not legally binding.

The Guidelines have been developed by the Australian Competition and Consumer Commission (ACCC) in consultation with state and territory product safety regulators.

The system a supplier has in place to ensure the recall of unsafe consumer products from consumers and from within the supply chain should be tailored to the type of product and the risk they pose to consumers. A supplier may seek its own independent advice (including legal advice) regarding the system it develops/has in place for conducting a consumer product recall.

What is the scope of the guidelines?

The Guidelines have been developed to help suppliers plan for, and respond to, an incident where the recall of potentially unsafe consumer products is required. It does this by setting out:

  • the legal requirements for suppliers in relation to a consumer product recall specified in the Australian Consumer Law
  • the role and responsibilities of suppliers and government agencies when a recall is necessary
  • requirements for conducting a recall, including:
    • notification
    • recall strategy
    • retrieval of the product
    • reporting on the recall


On 1 January 2011 the Trade Practices Act 1974 was renamed the Competition and Consumer Act 2010. The Australian Competition and Consumer Commission is reviewing the Guidelines to reflect this name change, and changes to the law brought about by the Australian Consumer Law (ACL) which forms part of the renamed Act. For further information call the ACCC Infocentre on 1300 302 502 or visit the Australian Government website for detailed guidance to the new law.